Stollznow - Research and Insight Advisory

This is who we are

Stollznow Research has provided research services for twenty-five years.

We are a contemporary research and insights advisory, which delivers meaningful direction to assist build your business for growth and profit.

That is what we are about.

We seek to challenge the status quo and look for simple ways to understand your issues. Our aim is to achieve actionable outcomes.

We do not duplicate 'standard methodologies'. Every business is different, therefore we tailor our approach to suit your needs.

Creativity as a core competency

Creativity and market research are not often associated with each other. However, we believe creativity is essential to understand your perspective, develop a challenging line of attack and turn our findings into action.

At Stollznow, we encourage creativity. We listen to your business objectives; think 'outside the box' when developing tailored and suitable tactics; interpret what people 'say', and help you understand what it means.

Creativity in interpreting insights that will drive your business forward is a core competency for success.

What does this mean in a real project?

We spend time to understand your issues, learn about your business, and see things from your perspective. We think about the context of your operations - the landscape in which you work, the constraints, and the opportunities you have.

In designing a research approach, we look for challenges to 'conventional wisdom' to use research as a tool to gain insight - rather than just 'find out what people think'.

In practice, this often means both a qualitative and quantitative approach.

A qualitative first stage uncovers the areas of interest, the framework and context of those areas, and most importantly the language used to describe those areas.

This last point is often overlooked. While we may all speak English, we sometimes ascribe different meanings to words. It is very common to find that companies and research participants use the same words but read different meanings into those words. This can create confusion and misinterpretation.

Quantitative research is excellent for measuring the dimension of issues, problems or beliefs. It is the ideal way to measure the degree to which beliefs are held and by whom, and the size of issues.

Multivariate analysis takes these simple findings further and uses quantitative research to give additional insight. Derived importance, performance measures, factor analysis, and correspondence analysis are just some of the approaches we regularly use to turn simple quantitative results into a plan of action.

Integrity

Stollznow Research is part of the market research industry quality certification program (IQCA) and is a company member of the employer group, AMRO. All of our key staff are also members of the professional body, AMSRS.

Our commitment goes far beyond these simple and common practices.

Once we have commenced a project we do not stop until we meet our own standards. This means we always complete our own fieldwork; all quantitative development and analysis is done in conjunction with our consultant statistician. It can mean working and re-working data; looking at past results, and then revising and re-evaluating the findings until we are completely satisfied.

The way forward

Too often market research is used to support decisions already made rather than being a predictive tool for the future. This is not the Stollznow way. If research does not show you the way forward then it has failed.

Our analysis and presentation is designed to give you a road map for your future.

We cannot tell you what decisions to make but we can advise you about the landscape in which you are operating and, more importantly, about the landscape that you need to be in.